MUMBAAI DREAMz an ode to the common man!
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Mumbai. A city of Dreams.
A dramatic platform of fame, fortune…eternal hope.
Exuberant. Warm. Alive.
The epicenter of powerful vibrations called India!
Mumbaai Dreamz is an ode to the common man, the real hero…Mumbaikar whose iron will and relentless energy is the true spirit of the city.
On a fateful day of 26/11 a cowardly act of terrorism tried to shatter this undying spirit and like every other mumbaikar we were left frustrated groping for the answers to such repeated abuse of our beloved city.
Hopelessly sifting through the media autopsy which followed the incidence, a curious article though brightened our spirits. Some one had suggested a numerological correction to the name with an additional “a” to ward off all the evils and make Mumbai a better and safer place to live in. Although we are a bunch of non believers, we did not loose this opportunity and…. MUMBAAI DREAMZ !!!
Whilst searching for one, we realized that we stumbled upon the answer for the other, an interesting antidote with the power of “a”.
In “Mumbaai” the son found his (Mumb)aai…mother and the foster identified his Mum(baai), M(umb)aa(i) who welcomed him with open arms, sharing all the love and warmth…treating him as her own.
The “Mumbaai D” was designed to strike an instant rapport with the common man, an average Indian.
Though the physical attributes of the wine were maintained at traditional Bordeaux, the amber color bottle was a deliberate attempt tried for the first time in India. As Indians we are brought up with the memories of this colour, as a hallmark shade of the bottle of our childhood cough syrup or the omnipresent beer bottles strewn around the neighbourhood kabadiwala. The amber, unlike the traditional green did not come with a baggage of snobbery and developed a better bond with the janata making the wine native and more approachable than her reputation otherwise.
The sheer metal screw caps signify the rawness of the metal used as utensils in traditional Indian kitchens. The bare metal also reflects the austere surface treatment of our trains, buses and other means of daily commute.
The smart neck tag however makes a statement, flaunting the style and chutzpah of Mumbai.
The labels are conceptualized to immortalize the city and freeze her images which are fast changing colours and characters. Of the two elements which describe her identity, the monuments rekindle the sense of belonging and the mode de transport reinforces the common bond which binds every mumbaikar from a jet setter to a road squatter.
The shimmering “mu” in devanagari brings out the exotic Indian flavor, a la desi tadka style.
The labels capture the shades of the city at different hours. The early morning locals trudging out of CST station, the ubiquitous BEST buses enjoying mid noon siesta at University depot and the late evening taxis hustle at Flora fountain.
The bright colours of the back label contrasts the grunge look of the front, a symbolic play of dull and bright moments of the city life. The graphic silhouette of Maharashtra marks Mumbai and Igatpuri Climbs in a lotus formation, the insignia of Indus vineyards.
Mumbaai Dreamz is first of the series acknowledging the spirit of the ordinary citizen and his contribution in shaping the character of the city that we proudly represent.
Come, unfold the Dreamz of Mumbaai and Indulge in India!
TASTING NOTES:
The “Mumbaai D” embodies the spirit of this animated city. Simple, easy, approachable yet alluring, vivid and vivacious.
Like the amazing city of contrasting colours, her distinct identity is conceived after a delicate mélange of the nobles and natives of the wine world.
At Rs 295/- MRP, “Mumbaai D” achieves the super symmetry between quality and affordability.
The Red Wine
Mumbaai red displays spicy fruit aromas with a hint of oak and cream wafers.
On the palate the wine is soft and round with restrained tannins.
Unfold the Dreamz with red meats, biryanis, robust Indian
preparations or simply enjoy on your own with just about anything.
The dreamz reveal the best at 15-17°C
The Whites
Mumbaai white exhibits grassy herbaceous notes of her parental inheritance.
The palate presents a crisp acidity and a refreshing finish.
Unfold the Dreamz with sea foods, paneer, lightly spiced Indian preparations or simply enjoy on your own with just about anything.
The dreamz reveal the best at 10-12°C
The Roses
The rosé exudes tropical fruit aromas with a hint of honey lemon.
The palate reveals a delicate silky texture and balanced fruit acidity.
Unfold the Dreamz with white meats, kebabs, medium spiced Indian preparations or simply enjoy on your own with just about anything.
The dreamz reveal the best at 10-12°C
