Reasons for wines success story in India.

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wine’s success story in India
The JBC International staff travelled to India for 21 days to conduct a practical on the ground research—travelling to Mumbai, Bangalore, Delhi and Goa and interacting with people from all walks of life,” says James Gore, the principal author of the monograph.

Twenty-five million Indians are drinking wine as you read this piece
25 million is just 2 per cent of India’s population. And they consume a mere 1.1 million cases of wines annually (each case contains 9 litres of wines).
Market watchers predict that by 2012, 10 per cent of Indians will be drinking wine

Red wines rule the taste buds of Indians

There were only 6 Indian wineries in 2000.

Today, the number has grown to 65

Indians consume 9.9 million litres of wines annually. It will touch 18 million by 2010

A survey conducted on the members of a wine club in India showed that nearly 50 per cent of consumers were women and this segment is growing at 5 per cent every six months

There were only six Indian wineries in 2000. Today, the number has grown to 65. Around 85 per cent of these are located in Maharashtra—Nashik, Pune, Baramati and Sangli

Between them, the top five players (Château Indage, Sula, Grover, Vinsura and Reveilo) produce over 920,000 cases of wines every year—a figure projected to be 1,700,000 by 2011 as relative newcomers on the block (Pernod Ricard, Mallya’s United Spirits and the multi award-winning new brand Château d’Ori) produce a further 480,000 cases by 2011

Nearly 75 per cent of India’s population is under 25 years old, so this is an audience that is yet to really mature to wine drinking. So, nothing, not even a recession, will stop the wine industry in India from booming,” says Cecilia Oldne, Manager (International Business), Sula

The 80 registered wine importing firms in India currently bring in over 120 foreign wine labels to the country

Statistics show that the French, control 45 per cent of the imported wine market share.

But their dominance is being challenged by new world wines from Australia and Italy, which together control almost 30 per cent of the market

Source:indianwine

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